Perhaps one of the greatest challenges of learning to live sustainably is to be more aware of how we consume and how our consumption impacts our world. 10% for the Future is a simple way for students to become aware of their consumption and then to do something about it. 10% for the Future asks us to choose something that we consume, to measure our use, and then to reduce our use.

10% for the Future aims to make children more aware of one particular aspect of a consumer society--the concept of convenience. If students are more aware of the fact that the culture of convenience has a significant long term cost, they will begin to make more informed choices about consumption and to help change the system from within.